Success Story-3

Market Research and Analysis

We helped a Market research firm in the U.S. to understand the consumer sentiment through primary and secondary research

Client Background

Our client is a US-based ~100 employees market research company specializing in projects on consumer surveys. Lacking a strong back-end team to take up higher volumes of projects, they needed to outsource their secondary research and data interpretation.

Business Need

Scale operations efficiently to handle increased project volume
Maintain accuracy and quality in data collection and analysis
Reduce turnaround time for delivering insights to clients
Optimize internal resource allocation to focus on core strategic activities

What We Did

Committed Services Delivered To The Client

Codified the consumer survey on Qualtrics platform
Weeded the quick/ straight line results for better outcome
Developed a survey cutter to analyze results in an Excel
Conducted secondary market research (literature search) to substantiate findings
Ran a sentiment analysis for open-ended questions and created verbatim themes
Visualized findings in a Tableau dashboard
Shared final results with the market research firm

Value-Added Services Delivered To The Client

Developed PPT/ PDF for on time survey
Tableau for longitudinal data assets created over a period of time with multiple survey data

Benefits/ Outcomes:

For GoIGNIS Circle

The client has a longitudinal database for all consumer surveys
Dedicated resources to ensure learnings are captured