Home » Services Quantitative Research Quantitative Research Unlock the power of data with our comprehensive survey analytics solutions designed to streamline your research and deliver actionable insights. Whether you're conducting quantitative research, online surveys, field interviews, or advanced market studies, our end-to-end services ensure precision, efficiency, and clarity at every stage of your research journey. Industry expertise Spanning across market research, healthcare, retail, finance, technology, government, and academia, we offer tailored solutions that meet the unique demands of your study. Survey types Net Promoter Score (NPS) survey, brand awareness studies, customer satisfaction (CSAT), employee engagement, product concept testing, attitude & usage (A&U) studies, conjointing analysis, clustering & segmentation, TURF and Max-Diff analysis Value chain We cover the entire research workflow, providing seamless support across the following areas: Survey programming: Offer customized survey programming (CAWI, CATI, and CAPI methodologies) to meet diverse research needs, ensuring they are designed and executed seamlessly, whether online or in the field Data processing: From cleaning and validating responses to cross-tabulation and reporting, our services are designed to streamline your data workflows and ensure analysis-ready outputs. Activities include data cleaning, response validation, quota management, standardization, cross-tabulation, weighting and normalization, and derived variable creation Statistical analysis: Transform raw data tables into actionable insights through comprehensive statistical analysis techniques, empowering you to make data-driven decisions. Types of analysis include Descriptive and inferential (e.g., t/z-test, chi-square, AVOVA) statistics, hypothesis testing, regression analysis, multivariate analysis, predictive modelling, cluster segmentation, TURF and Max-Diff Data visualization and insights generation: Convert complex datasets into intuitive dashboards and presentations, uncovering the story behind your data. We deliver recommendations that empower you to make informed decisions Tools and technologies Survey programming: Alchemer, Confirmit, Decipher, Qualtrics, Sawtooth Software Processing: SPSS, Python, Quantum, Q, Wincross Statistical analysis: Python, SPSS, R, SAS, Stata Visualization: Tableau, Power BI, Google Data Studio, PowerPoint Public Sector Technology Solutions Many countries and governments are fast forwarding with their strategies for building SMART Cities. Being on the ground for a long period of time, we understand the needs of designing, building and securing an ICT infrastructure that not only supports today’s strategies but also copes with the demand for the future decade to come. We work with our partners to deliver a scalable ICT public sector solution to support planning and future government initiatives. ENQUIRE NOW Industry expertise Spanning across market research, healthcare, retail, finance, technology, government, and academia, we offer tailored solutions that meet the unique demands of your study. Survey types Net Promoter Score (NPS) survey, brand awareness studies, customer satisfaction (CSAT), employee engagement, product concept testing, attitude & usage (A&U) studies, conjointing analysis, clustering & segmentation, TURF and Max-Diff analysis Value chain We cover the entire research workflow, providing seamless support across the following areas: Survey programming: Offer customized survey programming (CAWI, CATI, and CAPI methodologies) to meet diverse research needs, ensuring they are designed and executed seamlessly, whether online or in the field Data processing: From cleaning and validating responses to cross-tabulation and reporting, our services are designed to streamline your data workflows and ensure analysis-ready outputs. Activities include data cleaning, response validation, quota management, standardization, cross-tabulation, weighting and normalization, and derived variable creation Statistical analysis: Transform raw data tables into actionable insights through comprehensive statistical analysis techniques, empowering you to make data-driven decisions. Types of analysis include Descriptive and inferential (e.g., t/z-test, chi-square, AVOVA) statistics, hypothesis testing, regression analysis, multivariate analysis, predictive modelling, cluster segmentation, TURF and Max-Diff Data visualization and insights generation: Convert complex datasets into intuitive dashboards and presentations, uncovering the story behind your data. We deliver recommendations that empower you to make informed decisions Tools and technologies Survey programming: Alchemer, Confirmit, Decipher, Qualtrics, Sawtooth Software Processing: SPSS, Python, Quantum, Q, Wincross Statistical analysis: Python, SPSS, R, SAS, Stata Visualization: Tableau, Power BI, Google Data Studio, PowerPoint Unlock the full potential of your data with our quantitative research and survey analytics solutions GET IN TOUCH

Home » News & Outreach Latest Update The Problem: Innovation Is Expensive, and Talent Shortages Are Real Fortune 500 companies have cracked the code: set up Global Capability Centers (GCCs) in India to access top-tier talent, drive digital innovation, and cut investments by nearly 50%. That’s why over 75% of Fortune 500 companies already have GCCs in India, investing billions to build world-class teams. However, not all businesses are large scale. So, what about start-ups and mid-sized organizations? You need the same expertise—data analytics, market research, business intelligence—but setting up a GCC is impractical. Local hiring? Too expensive. Offshoring to traditional outsourcing firms? Often slow, rigid, and lacking in-depth expertise. The Shift: GCC-Level Talent Without the GCC GCCs in India aren’t just cost-saving units anymore—they’re hubs of AI, analytics, and automation. They power consulting giants like McKinsey, Bain, Accenture, and Deloitte. So, what if you could access the same caliber of talent—without the complexity of building a full-fledged GCC? This is where Goignis Circle enters to reshape businesses with expertise in data analytics, market research, and visualization services at 50% reduced costs compared to local hiring.” You get agility, reliability, and accuracy of the in-house team—without overhead costs or slow ramp-ups. The Result: Scale Smart, Stay Competitive MNCs that adapt to the latest trends, derive user insights and capitalize on data will dominate the next wave of digital transformation. Leveraging the best talent without the GCC infrastructure, you can: Scale operations without long-term commitments Access top-tier analytics and research expertise Reduce costs while maintaining output quality Don’t Get Left Behind Businesses that innovate and simplify user journeys make their mark worldwide. Are you wondering how Goignis Circle helps your brand stay ahead of competitors? Let’s talk. Reach out to explore how we can deliver GCC-level expertise without the GCC setup. REQUEST A QUOTE CONTACT US LOCATION Fortune 500 companies have cracked the code: set up Global Capability Centers (GCCs) in India to access top-tier talent, drive digital innovation, and cut investments by nearly 50%. That’s why over 75% of Fortune 500 companies already have GCCs in India, investing billions to build world-class teams. However, not all businesses are large scale. So, what about start-ups and mid-sized organizations? You need the same expertise—data analytics, market research, business intelligence—but setting up a GCC is impractical. Local hiring? Too expensive. Offshoring to traditional outsourcing firms? Often slow, rigid, and lacking in-depth expertise. The Shift: GCC-Level Talent Without the GCC GCCs in India aren’t just cost-saving units anymore—they’re hubs of AI, analytics, and automation. They power consulting giants like McKinsey, Bain, Accenture, and Deloitte. So, what if you could access the same caliber of talent—without the complexity of building a full-fledged GCC? This is where Goignis Circle enters to reshape businesses with expertise in data analytics, market research, and visualization services at 50% reduced costs compared to local hiring.” You get agility, reliability, and accuracy of the in-house team—without overhead costs or slow ramp-ups. The Result: Scale Smart, Stay Competitive MNCs that adapt to the latest trends, derive user insights and capitalize on data will dominate the next wave of digital transformation. Leveraging the best talent without the GCC infrastructure, you can: Scale operations without long-term commitments Access top-tier analytics and research expertise Reduce costs while maintaining output quality Don’t Get Left Behind Businesses that innovate and simplify user journeys make their mark worldwide. Are you wondering how Goignis Circle helps your brand stay ahead of competitors? Let’s talk. Reach out to explore how we can deliver GCC-level expertise without the GCC setup.

News & Outreach Explore some of our projects and see how we’re transforming the built world. I'm looking for Go The Problem: Innovation Is Expensive, and Talent Shortages Are Real LEARN MORE AI-Powered Market Research: The Top Tools Reshaping Consumer Insights in 2025 LEARN MORE Decoding Consumer Preferences: Quantitative Research Trends Shaping the Future of FMCG in 2025 LEARN MORE Read More

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Home » Our Work Statistical Modelling & Analytics Empowered a consumer brand to benchmark performance against competitors through survey analytics Situation Client: A mid-sized consumer brand seeking to benchmark its performance against 10 competitors using insights from a comprehensive consumer survey Need: Analyze survey responses (~1,500 respondents, 50+ questions) to evaluate brand performance across key metrics, identify areas for improvement, and uncover consumer behavior trends, loyalty drivers, and brand perception Approach Data preprocessing & cleaning: Standardized and validated data through SPSS to ensure consistency and reliability in analysis Statistical analysis: Applied statistical modeling techniques (paired T/Z tests, regression analysis, key driver analysis) leveraging WinCross tool to assess brand performance in terms of satisfaction, loyalty, and preference Developed a relative ranking framework to position the client’s brand among competitors Segmentation analysis: Clustered brands based on recent purchase behavior to uncover insights into consumer preferences and competitive positioning Visual analytics: Created heatmaps for intuitive performance tracking and competitor comparison Results & impact Strengthened competitive positioning: Identified key areas where the client’s brand outperformed competitors, enabling data-driven marketing strategies and enhancing competitive advantage Increased operational efficiency: Reduced analysis turnaround time by 30% through automation of statistical modeling and reporting REQUEST A QUOTE CONTACT US LOCATION

Goignis Circle is driving consulting innovation, digital transformation, and business consulting services for multinational firms worldwide. Quantitative Research Transform raw data into actionable insights with our end-to-end survey analytics solutions, covering survey programming, data processing, statistical analysis and visualizations. LEARN MORE Quantitative Research Survey coding | Cross-tab | Statistical analysis Data Visualizations Turn complex data into compelling visual stories with interactive dashboards, customized reports, and dynamic data storytelling that enhance decision-making. LEARN MORE Data Visualizations Power BI | Tableau | Qlik | Looker Advanced Analytics Uncover hidden patterns, predict trends, and optimize operations spanning customer intelligence, supply chain, e-commerce and AI-driven automation. LEARN MORE Advanced Analytics Customer | Supply chain | E-commerce | Gen AI Market Intelligence Stay ahead of the competition with deep market intelligence, trend analysis, workforce & sentiment analytics, and competitive benchmarking that drive strategic growth. LEARN MORE Market Intelligence Benchmarking | Sentiment analysis | Workforce analytics About Us Goignis Circle Experienced team of business analysts, market researchers, data analytics, and data visualization experts. Welcome to Goignis Circle! We specialize in providing bespoke research, data / survey analytics, and technology solutions, for all your data analytics and visualization needs. Our team consists of experienced data analysts, business researchers, and visualization experts, dedicated to delivering high-quality, on-time, and cost-effective solutions. Mission Empowering clients with cost-effective, high-quality data solutions in a sustainable and remote setup. Commitment We prioritize quality, timeliness, and responsiveness, delivering customized data solutions with a professional and efficient approach. DOWNLOAD OUR BROCHURE Industries We Serve Market Research Enhance survey analysis, refine research methodologies, and provide deep consumer insights and trend forecasting to strengthen data-backed recommendations. LEARN MORE Consulting & Advisory Empower firms with data-driven strategies that drive business transformation, support operational improvements, and optimize decision-making through advanced analytics. LEARN MORE Retail & E-commerce Forecast demand, optimize inventory management, enhance customer experiences with personalization, and strengthen sales strategies through targeted analytics. LEARN MORE Consumer Products Refine marketing and distribution by analyzing consumer behavior, optimizing product launches with predictive insights, and maximizing profitability. LEARN MORE Private Equity Support with due diligence, portfolio optimization, and market trend analysis to identify investment opportunities and assess risks effectively. LEARN MORE Financial Services Enhance fraud detection, improve risk assessment, and optimize investment strategies by leveraging predictive analytics and customer segmentation. LEARN MORE Why Choose Us? At Goignis Circle, we pride ourselves on being the go-to choice for data processing, analytics, and visualization solutions. Choose us for dependable, efficient, and cost-effective solutions. Six Sigma Accuracy Precision is critical, our team ensures meticulous attention to detail, delivering highly accurate insights and visuals that drive informed decision-making Extended Team We provide ad-hoc support and dedicated resources that can support as your extended team with expertise at lower costs Flexibility Scale your team up or down with our adaptable staffing solutions for optimal resource use, without long-term commitments Quick Turnaround Time Our around the clock teams provide rapid response, customized solutions with no downtime Budget-Friendly Pricing Options We provide high-quality data analytics at economical prices to fit various budgets, maximizing your resource allocation Customer-Oriented Approach We maintain strong client relationships through responsive, personalized service Our Team Deepesh Dua CEO Rohit Kumra FOUNDER Tina Kumra VP COMMUNICATION Vijay Pratap Singh MARKETING MANAGER Our Technology Partners Our Services Active Infrastructure ICT infrastructure gives your customer’s & staff’s the ability to connect and keep the business operational. Our managed services offering is designed to reduce you ICT operation cost. LEARN MORE Active Infrastructure Today’s applications are bandwidth hungry than ever, no matter how fat is your applications, we can meet your demand LEARN MORE How We Engage Connect for a free consultation Schedule a consultation call with our experts at no cost Share your business challenges, goals, and requirements Try us for free Start with a sample project to evaluate our expertise Experience our work quality, efficiency, and commitment to deadlines Customize your engagement model Choose a collaboration model that best suits your needs: per-project vs. dedicated FTE vs. managed services Scale our involvement based on your evolving business demands

Home » Contact Us Contact Us SEND REQUEST Your content has been submitted An error occurred. Try again later Services Quantitative Research Data Visualizations Advanced Analytics Market Intelligence Name Phone Email* Quantitative Research Data Visualizations Advanced Analytics Market Intelligence Message* Send Request Office Location US Office 8, New York City in fo@goigniscircle.com +1(347) 391-8844 India Office Gurugram, India in fo@goignis.com +91 999 999 4970 SEND REQUEST Your content has been submitted An error occurred. Try again later Services Quantitative Research Data Visualizations Advanced Analytics Market Intelligence