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Facts & fiction: Decoding data analytics misconceptions
The gap between data myths and reality? Bigger than you’d guess. And here’s food for thought: whether a business soars or stumbles often...
Apr 16
Decoding consumer preferences: Quantitative research trends shaping the future of FMCG in 2025
Consumer preferences drive the fast-moving consumer goods (FMCG) industry. Understanding shifting behaviors and demands through...
Apr 8
AI-powered market research: The top tools reshaping consumer insights in 2025
Artificial Intelligence (AI) is transforming industries worldwide, and market research is no exception. With increasing data complexity...
Apr 8
The Problem: Innovation Is Expensive, and Talent Shortages Are Real
Fortune 500 companies have cracked the code: set up Global Capability Centers (GCCs) in India to access top-tier talent, drive digital...
Mar 25
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