Retail & e-commerce -Advanced Analytics

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WEBSITE ANALYTICS

Client: A mid-sized retail client focused on optimizing their website performance to drive online sales
Need: Identify key areas for improvement on the client’s website, implement advanced analytics, and develop a strategic roadmap to enhance digital performance and boost conversions

Evaluated bounce rate, session duration, and conversion rate

Assessed website features, content strategies, and user experience best practices in the retail sector

Mapped the purchase funnel to identify drop-off points across product pages, shopping carts, and checkout processes

Conducted heatmap and scroll-depth analysis to track user behavior, pinpointing high-engagement sections and areas where visitors exited

Integrated tracking for key events (e.g., add-to-cart clicks, checkout initiation) to identify potential conversion barriers

Developed a reporting framework to monitor key performance indicators, enabling data-driven decision-making for continuous optimization

Improved user engagement: Heatmaps revealed that product images and customer reviews drove the highest engagement, emphasizing the importance of visual content and social proof in increasing sales
Optimized checkout experience: Identified high drop-off rates at the payment stage, prompting strategic recommendations to streamline the checkout process and reduce cart abandonment